SupChina
 x Dialogue Theory

Helping the west understand China

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Year

The challenge

Transform a growing news website into a brand synonymous with critical analysis and up-to-the-minute reporting.

Our solution

A sweeping rebrand and reading experience built atop a next-generation tech stack to help SupChina compete with incumbent news sources.

Key numbers

348,000+

pageviews in first quarter after launch, a 39% lift

58%

increase in average engagement time of projects map

1.0 s

Speed Index as reported by Google PageSpeed Insights

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The China Project's 2,000+ yearly articles and investigative reports bring up-to-the-minute briefings, news, analysis, and tools to a global audience of over 2 million subscribers - including executives, diplomats, academics, and policymakers - driving a deeper and more nuanced understanding of the rapidly shifting dynamics between China and the West.
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"The work of Dialogue Theory has been groundbreaking in Puerto Rico. Their solutions have prompted unprecedent engagement with various segments of the population, particularly with low income communities and have been praised by the federal and state government, local stakeholders and thousands of users that use our citizen tools every day."

Sharon Bechstein
Marketing, Hiway FCU

Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

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