Clearway Energy
 x Dialogue Theory

An industry-leading engagement platform for a leading renewable energy developer.

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Year

The challenge

Underpin a leading renewable energy developer's continued growth and evolution by building upon its identity and position as a crucial driver advancing clean power.

Our solution

An industry-leading new website design, built atop WordPress and combined with cutting-edge content management, growth, and analytics providing a framework for ongoing growth.

Key numbers

348,000+

pageviews in first quarter after launch, a 39% lift

58%

increase in average engagement time of projects map

1.0 s

Speed Index as reported by Google PageSpeed Insights

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Clearway Energy is one of the largest renewable energy owners in the United States, with an asset portfolio that includes over 7,000 MW of wind, solar, and natural gas-fired power generation capabilities spread across more than half of the country, a pipeline of new developments nationwide, and a goal to help build a world powered by clean energy.
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Clearway's mission is ambitious: no less than building an enduring and sustainable way to produce clean, competitive, and reliable energy while positively serving its customers, communities, team, and the environment.
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In order to support its continued growth and evolution, we worked with the Clearway team to design and build a world-class new website that could replace its aging digital presence, provide a dramatically improved user experience to a wide range of audiences, and build upon the company's identity and position as a crucial driver advancing the clean energy industry.
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We worked with dozens of stakeholders across the company to capture the spirit of the organization and distill it into a forward-looking aesthetic that celebrates the human dimensions of its work:


Visual motifs pulled from the logo - sharp edges turned into crisp interface elements and circles converted into suns and built into section headings - are paired with upward-tilted button arrows that signal growth and forward motion. A new typeface (TT Interphases) was selected to anchor the design in text that bridges the gap between leading edge technology and approachability.

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The site was developed on WordPress and deployed on WP Engine for the latest in performance and security. We also built a custom project map using Mapbox and a seamless integration with the applicant tracking system Greenhouse.</p> 
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Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

The new project map allows visitors to view the scale of Clearway's impact, using real-time filters to explore a selection of its projects by technology or development stage, and quickly understand which states it is actively working in.

Users can also search projects by name to keyword to find case studies.