UnidosUS
 x Dialogue Theory

Challenging the social, economic, and political barriers that affect American Latinos

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Disciplines

Web design
Web development
Content Strategy
UX/UI
Content management

Year

The challenge

Establish

Our solution

An WordPress

Key numbers

348,000+

pageviews in first quarter after launch, a 39% lift

58%

increase in average engagement time of projects map

1.0 s

Speed Index as reported by Google PageSpeed Insights

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UnidosUS is one of the largest civil rights organizations in the United States. For over 50 years, it has fought for an America in which economic, political, and social advancement can be a reality for all Latinos.
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Clearway's mission is ambitious: no less than building an enduring and sustainable way to produce clean, competitive, and reliable energy while positively serving its customers, communities, team, and the environment.
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When the Unidos team approached us to reimagine their digital presence, we had already worked with them on a number of projects, including the development of an interactive map. 
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We worked with dozens of stakeholders across the company to capture the spirit of the organization and distill it into a forward-looking aesthetic that celebrates the human dimensions of its work:


Visual motifs pulled from the logo - sharp edges turned into crisp interface elements and circles converted into suns and built into section headings - are paired with upward-tilted button arrows that signal growth and forward motion. A new typeface (TT Interphases) was selected to anchor the design in text that bridges the gap between leading edge technology and approachability.

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The site was developed on WordPress and deployed on WP Engine for the latest in performance and security. We also built a custom project map using Mapbox and a seamless integration with the applicant tracking system Greenhouse.</p> 
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Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

Whether you know it or not, your life is - and will continue to be - in part  shaped by how a rising China interfaces with the West. SupChina provides executives, diplomats, policymakers, and more with news, analysis, and tools that drive a more intuitive understanding of rapidly shifting dynamics.

The new project map allows visitors to view the scale of Clearway's impact, using real-time filters to explore a selection of its projects by technology or development stage, and quickly understand which states it is actively working in.

Users can also search projects by name to keyword to find case studies.