Discovery provides the awareness that informs strategy.
A strong Discovery process results in a deep and intuitive understanding of the brand, customer, and competitive landscape against which a design or growth process will unfold. When preparing to redesign a website or craft a digital marketing strategy, tactics, process, and technology selection should all be informed by Discovery findings.
This makes Discovery a core and vital ingredient in the creation of any website redesign RFP.
•Organizational mission, culture, benefit, and differentiation
•Strategic goals and key performance indicators
•Key audiences and their needs
•How to best engage audiences
•Competitive footprint, design approach, and tactics
•Weaknesses of the current digital marketing portfolio
•Challenges to project success
•New growth opportunities
•Technology stack and critical technology requirements
average cost savings realized by conducting Discovery prior to RFP across enterprise web design projects
of key stakeholders were surprised by the results of the Discovery process
reduction in post-kickoff scope creep and budget overruns on projects with pre-procurement Discovery
A range of Discovery methods to inform your web design RFP:
Clarify needs and generate buy-in while identifying risks and opportunities.
Identify gaps in your content strategy and while dramatically reducing content migration risks.
Understand your competitors' marketing footprint and digital marketing strategy.
Understand you and your competitors' search rankings, audit on-page factors, and surface opportunities.
Understand your most important audiences' expectations, needs, frustrations, and biases.
Leverage collaborative activities like mind-mapping and design reviews to generate a wealth of ideas.
Identify problems in your current user experience while discover new growth levers.
We've helped the best define a path forward.
We've helped define the future state for the websites of leading B2B companies, consumer brands, banks and credit unions, nonprofits, and government agencies.
Our clients want their next website to deliver the very best experiences the web has to offer, amplifying engagement and driving growth while allowing them to move at the speed of business. We help build a foundation for those experiences by identifying project scope, dramatically reducing risk, generating vital internal buy-in, and aligning key stakeholders.