Bringing Michigan's largest bank into the future.

Chemical Bank, the largest bank headquartered in Michigan, is a community-focused bank with a legacy 95 years strong. While the bank was expanding its offerings and its reach, its web presence was aging. They approached us with a project of critical importance: update the website’s look and feel and modernize its branding to drive increased user engagement – all while incorporating new features like responsive design, online banking, and streamlined advisor search.

When we arrived onsite for a three-day kickoff, we realized there was a broader opportunity to help tell a dramatic story story. Using beautiful, high-resolution photography from across Michigan and a minimal, partially-transparent layout, we created a visual design conveying that Chemical Bank isn’t a roadblock to where you want to go, but a doorway to financial freedom.

Drag the slider below to see Chemical Bank’s homepage before and after our redesign:


The fully-responsive website we designed includes features like tethered login, an intuitive branch finder, live chat, and simple, personalized email and text message signups, helping Chemical Bank far exceed the usability and design standards of local and national competitors.

The new website was deployed on Percussion CM1 to ensure that Chemical Bank’s marketing team could easily edit, maintain, and extend the new site to rapidly respond to new opportunities and market changes.

Services Provided

Web Design

Web Development

Web Content Management

Brand Voice

More from this project:

Product comparison grid design for Chemical Bank.


Branch locator map UI design for Chemical Bank.


Detail of the design for Chemical Bank's career page.

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