Objectives

  • Intuitively communicate complex demographic narratives to viewers

  • Develop an aesthetic language for data visualizations

  • Build a library of short-form web animations for social media

Across eight episodes of America by the Numbers, topics ranging from the effect of PTSD on veterans in Guam to the ways in which socio-economic status can affect infant mortality were explored through personal interviews and animated infographics. Dialogue Theory worked closely with Futuro Media Group to produce motion graphics visualizing the shifting landscape of American demographics and to give viewers a window into oft-underreported societal changes taking place across the nation.

See examples of our work from America by the Numbers below:

 
 
 
 

Approach

A clean, minimal aesthetic was developed for the graphics to emphasize the data as well as to ensure clarity of information, while a bright and varied color palette was chosen to mirror the theme of diversity, which was explored in each episode. The series aired on PBS and the WORLD channel in the fall of 2014. Dialogue Theory also created graphics for a one-hour special focused on the 2016 election.

Results

 

1.2M

unique viewers across 8 episodes

 

6M

Twitter impressions during a series of online town hall events

 

300%

African American and Latino viewers compared to PBS averages

 
 
AMERICA BY THE NUMBERS WITH MARIA HINOJOSA is the first PBS documentary series to focus on the dramatic demographic shifts currently taking place in this country. As we explore underreported stories from every corner of the nation, we reveal the human face of the biggest population change in U.S. history.